For this project, we took a different route than most corporate health films—we used contemporary dance as a metaphor to show the soft and hard sides of the quality Lifelines delivers. From interacting with the patients to handling the samples and eventually the data, this video encompasses the theme of quality throughout the entire process. I came up with the creative concept, then directed, shot, and edited the final film. It’s one of the most abstract and artistic pieces I’ve done for a medical client, and it stands out in my portfolio as proof that even technical sectors can embrace creative storytelling.