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Kredietbank Midden-Groningen provides financial support and debt counseling services for residents in the region. They needed a sensitive, thoughtful awareness video that reassured people they weren’t alone.
I developed the concept in close collaboration with the Krediet Bank, shot the film, and completed the edit and colour grade. We wanted to show a clear contrast between someone who is struggling with money problems and someone who is being helped, using colour, light and mise-en-scene.
We focused on emotion, clarity, and dignity—making sure the story felt real and respectful. It’s a good example of how even difficult topics can be made accessible through visual storytelling.




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